Case Study: Priory Direct achieves a 9.6/10 TrustScore and boosts customer trust with Trustpilot

Priory Direct tell us more about their Trustpilot journey

Priory Direct, a family-run UK and European eCommerce supplier of packaging, office and warehouse products with 20+ years' experience, needed a way to build independent trust, validate service quality and attract new customers. They began using Trustpilot in 2013 to capture honest feedback, benchmark performance and stand out from larger rivals by proving reliability and service excellence.

By embedding Trustpilot across the site and teams—showing a 9.6/10 TrustScore from 2,600+ reviews, product reviews, and a live feed—Priory Direct used customer insights to drive UX, logistics and marketing improvements. The move boosted credibility, grew their customer base to 21,000+ businesses, increased Google Ads CTR by 14%, reduced purchase hesitation, and helped turn feedback into concrete operational gains.

Priory Direct

Josh Pitman

Marketing Manager