Case Study: Payability builds trust and accelerates growth with Trustpilot

Payability - Customer Case Study

Payability is a fintech that gives high-growth Amazon and marketplace sellers access to daily payouts instead of Amazon’s typical 14-day payment cycle, advancing more than $500 million in capital in 2017. As a relatively young finance company, its primary challenge has been building awareness and trust in a sector dominated by long-established institutions, plus overcoming customer misconceptions about pricing and the need for clear, consistent communication across marketing, sales, and client services.

Payability addressed this by partnering with marketplace influencers, using live customer video, and integrating Trustpilot to surface verified reviews—creating a prominent reviews section on its site. Those tactics amplified happy customers, helped prospects during their research and sales process, and strengthened credibility (Trustpilot shows 9,147 “Excellent” reviews), enabling Payability to close more sales and expand its reach.

Payability

Jim Shook

Chief Marketing Officer