Case Study: MyDeal boosts organic traffic, trust and sales with Trustpilot reviews

MyDeal tell us how they use Trustpilot reviews

MyDeal.com.au is an Australian retail marketplace connecting millions of shoppers with thousands of sellers and over 250,000 products across home, fashion, electronics and more. Facing a crowded e‑commerce market, the team needed a mature, scalable reviews solution that could integrate with their bespoke systems and solve the challenge of keeping unique, relevant user‑generated content across hundreds of thousands of pages to build trust and customer loyalty.

MyDeal implemented Trustpilot—using slider widgets, service and product reviews, API tagging and a weighted rating algorithm—to surface high‑quality products, reward top sellers and enable customer service to respond to feedback. The result: 5,000+ reviews and an 8.5/10 TrustScore, doubled organic sessions on product pages publishing reviews, higher click‑through rates in Google Shopping from star ratings, and improved seller exposure and conversion.

MyDeal

John Barkle

Head of Marketing