Case Study: LendingTree achieves higher conversion rates and increased revenue per visitor with Trustpilot

LendingTree builds trust to make the loan process feel more secure for their customers

LendingTree is an online loan marketplace that helps consumers compare personal, auto, small-business and other loan options side-by-side. Because finance is complex and emotionally charged, LendingTree faced a trust challenge: prospective borrowers (and the lenders they represent) needed reassurance quickly—often within the first one or two pages—to overcome decision fatigue and financial stress and feel confident using an affiliate marketplace.

LendingTree integrated Trustpilot review widgets and TrustScores across form pages, emails and paid social, surfacing relevant customer reviews for each loan type and qualifying for Google Seller Ratings. The changes lifted conversions (personal loans: +2% mobile, +4% desktop; auto loans: +6%) and increased revenue per visitor by 2–4%, while improving ad performance and overall brand credibility.

LendingTree

Sean McGinty

Director of Product Marketing, Consumer Products