Case Study: Krossover achieves a 45% higher retargeting CTR with Trustpilot

Krossover's reviews boost retargeting CTR by 45%

Krossover provides automated video analysis and analytics for high school and college sports teams, saving coaches an average of 4 hours 43 minutes per week. Their main challenge was overcoming skepticism—coaches often asked whether the service was “too good to be true” and questioned the price—so Krossover needed credible social proof to convert prospects and retain clients.

Krossover partnered with Trustpilot to collect post‑season reviews, earning 67 reviews and a TrustScore of 8.9 (about 95% 4–5 stars). They leveraged those reviews in organic search, sales outreach (tagged by sport/location), CRM workflows, and retargeting ads—an A/B test showed the review ad produced a 45% higher CTR, helping drive revenue and quickly offset part of their Trustpilot costs while improving conversions and renewals.

Krossover

Matt Talmage

Director of Marketing