Case Study: ID Wholesaler achieves major conversion and revenue gains with Trustpilot

ID Wholesaler Leverages Customer Reviews To Turn More Browsers Into Buyers

ID Wholesaler, the world’s largest retailer of photo identification products, partnered with Trustpilot in 2015 to tackle several challenges: improve PPC landing-page performance, reduce wasted ad spend, boost engagement across web and social channels, and motivate employees around customer-focused goals. The company needed a simple, scalable way to build trust and convert more browsers into buyers.

They implemented Trustpilot TrustBoxes (notably the Carousel) on key landing pages, ran A/B tests, and expanded verified reviews across their site, social posts, emails and Google Seller Ratings. Results were dramatic: a 63% increase in email-sign ups (+72% revenue), up to 167% more transactions (+164% revenue) on product pages, and a 130% transaction lift with a 315% revenue jump on a top-performing page. Showing reviews externally also boosted engagement and ad performance, while sharing five-star feedback internally inspired and unified the sales team.

ID Wholesaler

Julie Kuepers

Senior Digital Marketing Specialist