Case Study: Icelolly achieves a 9/10 TrustScore and improved Google Seller Rating with Trustpilot

Icelolly.com Takes The Lead With Its Growing Reputation

Icelolly.com is a UK holiday comparison site offering over 130 million travel deals and attracting around 20 million visitors a year. Their challenge was to build consumer trust and become a market leader by growing and maintaining a strong online reputation and high TrustScore.

To achieve this they adopted Trustpilot—using review collection tools, analytics and onsite/social promotion, and committing to respond to every review promptly. The results: 7,700+ reviews with 90% rated 4–5 stars, a 9/10 TrustScore, 100% review response rate, a Google Seller Rating of 4.5, improved search visibility and stronger customer loyalty and staff morale.

Icelolly

Sharon Addy

Compliance and Customer Experience Manager