Case Study: ZipRecruiter achieves #1 employer rating and stronger customer trust with Trustpilot

How ZipRecruiter reviews powered the business forward

ZipRecruiter is an AI-driven online employment marketplace founded in 2010 that connects millions of job seekers and 1.8M businesses. As a service company, it faced the challenge of building consumer trust and continuously improving the user experience to win and retain employers and candidates.

ZipRecruiter adopted Trustpilot to collect verified reviews and showcase customer feedback across support, marketing, social channels, and ads (including Google Seller Ratings). By promoting its high Trustpilot score in TV, digital, email and podcast campaigns, the company earned the highest Trustpilot rating among major hiring sites—“Rated #1 by employers in the U.S.”—which boosted customer trust, fueled growth, and helped convert satisfied users into loyal clients and brand advocates.

ZipRecruiter