Case Study: WHYPAY? achieves verified customer trust and showcases £833,621 in monthly caller savings with Trustpilot

How WHYPAY? powered their business forward using Trustpilot reviews

WHYPAY? (Call Collective Ltd) is a free telephone conference service that funds calls via wholesale arrangements rather than charging users. Because offering a free commercial service often prompted the question “what’s the catch?”, the team needed third‑party trust validation to reassure prospects and reduce friction.

In 2018 they integrated Trustpilot to gather verified reviews (inviting organisers who saved more than £10), display Trustpilot stars and widgets sitewide and on social, and respond to every review. The result was a strong reputation and measurable impact: a 9.6/10 rating from 500+ reviews, notable SEO uplift from review-rich search results, increased marketing visibility (including London Underground ads), and a Trustpilot score that became a core business KPI.

WHYPAY?

Kieron James

Managing Director