Case Study: Voliamo achieves higher trust, conversions and revenue with Trustpilot

How Voliamo taps into reviews to win over today’s travellers

Voliamo is a London-based online travel agent with a 20-person team that turned to Trustpilot to collect customer feedback, build trust, and address operational pain points—particularly e-ticket delivery, the online booking system, and cancellations/refunds—to boost conversions and customer confidence.

By using Trustpilot invitations, tagging, analytics and multiple on-site widgets (MicroStar, Carousel, Quote, Grid), plus Google Seller Ratings and email signatures, Voliamo increased average session duration by 37.56% and reduced bounce rate by 11.93%, achieved 100K+ Trustpilot impressions in a month, and grew product-page queries by 12%. For Google campaigns they saw GTR rise 51.61%, conversions +12.95% and bounce -50.24%; site-wide metrics improved too (time on page +20.40%, transactions +5.53%, revenue +17.33%) and their TrustScore reached 4.7/5, while review insights helped fix service issues and improve customer satisfaction.

Voliamo

Tahleel Ahmad

Strategic Alliances & Partnership Manager