Case Study: Upad achieves higher conversions, investor confidence, and referrals with Trustpilot

How Upad Uses Reviews to Drive Investment, Brand Reputation, and Referrals

Upad is the UK’s largest online letting agent, founded in 2008 and responsible for 40,000 successful lets. Early Trustpilot feedback revealed landlords needed more hand-holding than a pure self-service model provided, so Upad shifted to a professionally supported offering with dedicated Account Managers. The company also faced a crowded, competitive market and needed independent credibility to convert cautious landlords and reassure investors.

Upad integrated Trustpilot reviews across marketing, ads and investor materials, using its TrustScore and star ratings in Google Seller Ratings and campaigns, and rewarding staff named in reviews. The approach drove measurable impact: a TrustScore of 9.6 with over 800 reviews (84% five-star), 60% of new customers read Trustpilot before signing, a 10% lift in paid-ad conversion rates, over £1m raised from customer investors, and strong referral growth.

Upad

Michael Benjamin

Marketing Director