Case Study: Life Style Sports achieves UK expansion and 20%+ CTR uplift with Trustpilot

How Trustpilot helped Life Style Sports achieve multi-national success

Life Style Sports, Ireland’s largest sports and fashion retailer founded in 1979, wanted to grow into the UK but faced the familiar challenge of being unknown to new customers and risking distraction from its strong domestic business. The retailer needed a cost‑effective way to transfer its hard‑won reputation, prove reliability (especially on delivery) and build trust without heavy brand‑building spend.

They integrated Trustpilot across channels, embedding their TrustScore into KPIs, using real‑time reviews to fix operational issues and responding directly to feedback, and activating Rich Snippet Stars and Google Seller Ratings in search. The result: TrustScore rose from 8.0 to 8.4, UK click‑through rates jumped over 20%, conversion and advertising ROI improved, and Trustpilot helped make the brand credible and familiar to new customers.

Life Style Sports

Gordon Newman

Head of Multichannel