Case Study: Hippo CMMS achieves 44% more leads and 92% higher form submissions with Trustpilot

How Trustpilot helped Hippo CMMS improve their digital marketing performance

Hippo CMMS, a cloud‑based computerized maintenance management software provider serving facilities across industries, needed a way to build credibility and stand out in a crowded online market where purchase decisions are made remotely. Growing from 40 clients in its first year to over 800, the company sought independent third‑party reviews to boost trust, engage leads, and surface real‑time customer feedback to guide product improvements.

By implementing Trustpilot—automating review invitations, embedding CTAs, and responding to reviews in real time—Hippo increased website traffic and average session length to about two minutes, raised contact conversion to over 5% (above the 2% industry standard), grew new leads 44% month‑over‑month, and saw form submissions from CTAs and landing pages jump 92%. Reviews also drove product enhancements (mobile app, photo integration, clearer release documentation) and Hippo plans to expand review use into social and content marketing.

Hippo

Reena Sommer

Hippo