Case Study: The London School of English achieves a 14% review response rate and a 9.3 TrustScore with Trustpilot

How The London School of English uses company reviews to turn clients into brand advocates

The London School of English, a 100‑plus‑year specialist in tailored General, Business and Corporate English training for international professionals, faced a common service‑industry problem: its offering is hard to quantify and needed stronger online trust and client validation to reach both B2C and B2B markets. The school wanted a way to collect independent feedback and amplify clients’ voices to demonstrate the quality of its courses.

In August 2016 the school integrated Trustpilot—valuing its international reach, easy invitation tools and proactive account support—to systematically invite and publish reviews. Within eight months review response rates jumped from under 1% to about 14%, yielding 240+ reviews and a 9.3 TrustScore; the team uses feedback to improve courses, motivate staff, share reviews across channels and turn satisfied students into brand advocates, reducing acquisition costs and informing future marketing.

The London School of English

Hauke Tallon

Chief Executive