Case Study: TechStyle Fashion Group achieves improved brand reputation and customer experience with Trustpilot

How TechStyle uses reviews to boost their brand

TechStyle Fashion Group, the online subscription retailer behind JustFab, Fabletics, ShoeDazzle and FabKids, relies heavily on reputation and word-of-mouth. To better understand customer experience and pinpoint improvement areas, TechStyle partnered with Trustpilot to collect and manage direct customer feedback.

Using Trustpilot, TechStyle turned reviews into both operational insight and user-generated marketing. Reviews were integrated into decision-making and showcased—most notably on Fabletics’ review page with testimonials and filters for customer service, shipping and product quality—helping the company demonstrate social proof, refine service areas, and strengthen its brand.

TechStyle Fashion Group

Anna Pettus

Sr. Director Strategic Operations