Case Study: Sugru achieves a 55% increase in conversion rates with Trustpilot

How Sugru increased conversion rates using Trustpilot

Sugru, the London‑based creator of the world’s first mouldable glue that cures into durable rubber, sells in over 6,000 stores and direct to customers via its website. To build trust for new buyers and capture the enthusiastic community’s feedback, Sugru needed an easy way to collect and display unbiased third‑party reviews and surface insights for product and service improvements.

Sugru integrated Trustpilot widgets on product pages and ran A/B tests; the widgets helped collect nearly 2,000 reviews and earned a TrustScore of 9.4/10 (4.8/5). Pages featuring Trustpilot showed a 55% uplift in conversion rates versus pages without the widgets, validating the approach and boosting on‑site sales while providing actionable customer feedback.

Sugru

Linda Muck

Ecommerce Manager