Case Study: Looka achieves a 61% increase in click-to-purchase conversion with Trustpilot

How social proof helps Looka shine as a new brand in a new industry

Looka is an AI-powered logo maker founded in 2016 (rebranded from Logojoy in 2019) that helps small businesses create brand identities quickly. As a young company in a new industry, Looka faced a credibility challenge: prospective customers compared it unfavorably to traditional graphic designers and worried about quality, delivery, and post-purchase support.

Looka integrated Trustpilot, using retroactive review invitations to collect 1,000+ verified reviews in a month and maintain a 4.5+ star average. The social proof delivered measurable business impact — Google Seller Ratings drove a 61% increase in click-to-purchase conversion, improved CTR and ad quality scores, richer organic search snippets, higher landing-page signups via TrustBoxes, faster product improvements from review feedback, and new partnerships and hiring advantages.

Looka