Case Study: Slater and Gordon achieves increased trust and higher search click-throughs with Trustpilot

How Slater and Gordon Beat the Legal Competition With Reviews

Slater and Gordon Lawyers, one of the UK’s largest law firms with offices across England, Scotland and Wales, set out to deliver affordable, expert legal services in areas like employment, family, property and criminal law. Their key challenge was building trust with prospective clients in a complex, high-stakes market where reassurance from past customers is crucial.

They partnered with Trustpilot in 2012 to collect client feedback and showcase reviews across the site, using an intuitive dashboard and site-optimization features. Displaying Trustpilot badges lifted click-through rates from search results, helped convert visitors by providing reassurance, and allowed transparent handling of negative feedback; the firm has integrated reviews into workflows and continues to test placements to drive further growth.

Slater and Gordon

Chris Stevenson

Digital Marketing Manager