Case Study: Silver Heart (online fashion & footwear retailer) achieves a 47% conversion increase with Trustpilot

How Silver Heart’s customer feedback increased conversions by 47%

Silver Heart is a small specialist online fashion and footwear store run by owner Dave Smart, who handles marketing, design and web development himself. Facing heavy competition and the usual small-business challenge of wearing many hats, Dave needed a way to build credibility, stand out in search and reduce cart abandonment so customers would complete purchases.

Silver Heart integrated Trustpilot—chosen for its independent reviews and fraud vetting—adding a TrustBox at checkout and displaying star ratings in ads. The result: a 47% uplift in conversion rate at checkout, a 25% drop in cart abandonment, about a 20% increase in Google Shopping Ads click-throughs (and ~5% on regular PPC), plus more customer trust and direct enquiries referencing the reviews.

Silver Heart

Dave Smart

Owner