Case Study: SendCloud achieves 125% higher conversions and 30% lower conversion costs with Trustpilot

How SendCloud achieved higher conversion and lower cost with Facebook Ads

SendCloud provides automated shipping software that helps online stores manage picking, packing, sending and returns. As e-commerce volumes grew, the company needed to convince prospects of its value (which is often only seen after use), improve conversion rates and lower acquisition costs while scaling into new markets.

By adding Trustpilot — showcasing their 764 B2B reviews (avg. 8.9/10) and star rating — to Facebook retargeting ads, SendCloud ran an A/B test that delivered a 125% lift in conversions and a 30% reduction in conversion cost. They also integrated Trustpilot with Zendesk and Slack to act on feedback and used review tagging to display localized reviews, strengthening trust as they expand internationally.

Sendcloud

Iris Dings

Content Marketing Manager