Case Study: Sage achieves stronger customer trust and insights with Trustpilot

How Sage uses Trustpilot to put customers first

Sage, the UK-founded accounting, payroll, and payment software leader, wanted to keep customers at the center of its fast-growing business while protecting and strengthening its reputation. To do that, Sage partnered with Trustpilot to collect and manage verified customer reviews and turn customer feedback into a more responsive, customer-centric experience.

Trustpilot helped Sage capture real-time, unbiased reviews in one place, giving teams across the business insights to improve service, spot issues early, and support marketing with credible social proof. Sage uses its Trustpilot TrustScore as a company-wide KPI, and the review program has helped boost transparency, customer confidence, retention, and internal engagement.

Sage

Michael Tully

Customer Experience Manager