Case Study: SaferVPN achieves 13.39% conversion lift and 30% more traffic with Trustpilot

How SaferVPN Achieved a Swift Conversion Rate Increase with Trustpilot

SaferVPN, a fast-growing provider of 256-bit encrypted VPNs and Automatic Wi‑Fi Security, needed to turn early product success into stronger brand presence, more website traffic, better SEO visibility, and higher conversion rates. To build trust and leverage customer word‑of‑mouth, SaferVPN partnered with Trustpilot to collect reviews and display social proof across its site.

After an initial A/B test with a default TrustBox that reduced conversions by 4.26%, SaferVPN built a customised Trustpilot widget via the Trustpilot API and placed it on the pricing page—producing a 13.39% conversion uplift in two weeks. Adding Rich Snippet markup to key pages (e.g., a Windows app page) boosted organic traffic by 30% and improved CTR and Google rankings, prompting plans to roll the solution out to other landing pages.

SaferVPN

Shira Siegel

Inbound Marketing Manager