Case Study: Safe Financial achieves a 9.6/10 TrustScore, cross-channel trust and higher conversions with Trustpilot

How Safe Financial leverages Trustpilot reviews across all channels

Safe Financial is an Australian lender that’s helped customers with cash, motor vehicle and business loans for more than 15 years. Because most interactions are remote, the company faced the challenge of building credibility and trust early in the online buying journey—especially in search results and social channels—to convert cautious borrowers and stand out from competitors.

Safe Financial partnered with Trustpilot to collect and showcase over 1,700 reviews (TrustScore 9.6/10), enabling Rich Snippets and Google Seller Ratings, embedding reviews across its site and product pages, and sharing testimonials via social integrations and retargeted ads. Using Trustpilot Analytics and active review responses, the company boosted visibility, click-throughs and conversions, improved internal processes and customer insights, and strengthened its reputation and customer loyalty.

Safe Financial

Sue Parker

Head of Marketing