Case Study: Planet of the Vapes achieves rapid revenue growth and a 9.4/10 TrustScore with Trustpilot

How Planet of the Vapes Uses Customer Reviews in their eCommerce Strategy

Planet of the Vapes, founded by CEO Patrick Bissen, is an online vaporizer retailer operating since 2008 with a strong focus on product quality and customer satisfaction. To stand out in a crowded market and increase conversions, the company needed trusted social proof and a review platform that both customers and search engines respected, while fitting into their Shopify Plus enterprise setup.

They integrated Trustpilot with Shopify Plus to automate review invitations, display Trustpilot widgets across key pages, and extract customer insights for marketing and customer success. The strategy delivered more than 4,300 reviews and a 9.4/10 Trustpilot rating, helped drive 112% growth in 2017 and 62% YTD growth in 2018, and positioned the business to reach eight-figure revenue while using reviews as a core KPI for customer experience.

Planet of the Vapes

Patrick Bissen

Chief Executive Officer