Case Study: PACK & SEND achieves success collecting reviews and boosting traffic with Trustpilot

How PACK & SEND found success collecting reviews

PACK & SEND is Australia’s leading parcel courier and freight delivery reseller, consolidating global carriers into a single access point for customers. They turned to Trustpilot in 2015 to collect customer reviews that would qualify them for Google Seller Ratings, boost traffic and click‑through rates, and differentiate the brand through social proof while also surfacing areas for improvement.

By actively collecting and using reviews, PACK & SEND improved customer service, identified advocates for retargeting campaigns, and quickly rescued unhappy customers—putting the voice of the customer at the center of their strategy. The Trustpilot partnership helped drive higher traffic and CTR, better marketing performance and cost efficiency, and delivered measurable business benefits that the CEO highlights in the company’s video case study.

PACK & SEND

Michael Paul

CEO