Case Study: Noukie’s achieves a 4.5/5 TrustScore and stronger customer trust with Trustpilot

How Noukie’s use Trustpilot to deliver better experiences

Noukie’s is a family‑owned Belgian brand (founded 1992) that makes premium products for newborns and children up to six, operating 23 stores and selling through retailers in 26 countries. Before using Trustpilot the company measured marketing in siloed ways and lacked close customer proximity and third‑party validation—important for reassuring new mums and guiding purchase decisions.

By integrating Trustpilot, Noukie’s collected over 5,600 reviews, showcased ratings across key touchpoints (homepage, product pages, checkout, emails, in‑store materials) and gained Google Seller Ratings, which boosted traffic and conversions. They now use reviews to improve product content and customer service (renamed “Customer Happiness”), achieving a 4.5/5 TrustScore with 89% of feedback rated Great or Excellent and measurable gains in retention, satisfaction, and eCommerce growth.

Noukie’s

Amaury Gilliot

Marketing and eCommerce Manager