Case Study: Revel Systems achieves a 16% increase in conversions with Trustpilot

How much would your website benefit from a 16% lift in customer conversion

Revel Systems, a feature-rich POS platform, needed a scalable way to surface customer feedback and build trust with buyers who research peers before purchasing. Their challenge was to collect authentic reviews without disrupting the customer experience or spamming users, while also turning that social proof into higher on-site conversion.

They integrated Trustpilot to automate review invites (including a “set-and-forget” Automatic Feedback Service), use visual assets from the Image Generator, and test Trustpilot TrustBoxes on the homepage near the CTA. An A/B test of the TrustBox Optimizer raised conversions by 16%, increased review volume and actionable feedback for the product team, and helped Revel maintain a strong 4.6-star rating.

Revel Systems

Sarah McCoy

Community Manager