Case Study: Mobile Monster achieves stronger brand trust and increased conversions with Trustpilot

How Mobile Monster leverages Trustpilot reviews across all its marketing channels

Mobile Monster is a decade‑old buy‑back specialist for second‑hand phones that offers competitive prices and fast payouts. Because its business model involves purchasing devices rather than selling them, the company faced consumer skepticism and needed to build credibility and a consistently excellent customer experience at scale.

Mobile Monster integrated Trustpilot throughout its platform and marketing—automating review invites, surfacing reviews on-site and in ads/social, and using review analytics and company‑wide workshops to drive improvements. The effort delivered strong results: a 4.93 average rating from over 20,000 reviews, Google ads with a 25% CTR and $0.37 CPC, improved conversions and market positioning, and ongoing service enhancements driven by customer feedback.

Mobile Monster

Jericho Mendoza

Digital & Technology Analyst