Case Study: Low Cost Glasses achieves an 89% revenue increase with Trustpilot

How Low Cost Glasses increased their revenue by 89% with Trustpilot

Low Cost Glasses is an online retailer offering high-quality prescription eyewear at very low prices. As a young eCommerce and service business, their biggest challenge was earning customer trust—overcoming skepticism about product quality, fears that the business wasn’t legitimate, and hesitation from first-time buyers shopping for glasses online.

They adopted Trustpilot to collect and showcase reviews, actively respond to feedback, and embed the star branding across marketing and the buying journey. With over 4,000 reviews and a 4.6/5 rating, they used insights to improve service and engagement (99% engagement on ≤2-star reviews, 97% replies within 24 hours), driving an 89% increase in revenue, a 30% rise in average order value, 60% more web traffic, a 2% lift in conversions, and a 20% customer return rate.

Low Cost Glasses

Alexandra Butcher

Head of Marketing