Case Study: LensDirect.com achieves 45% increase in organic search CTR and improved customer experience with Trustpilot

How LensDirect.com used reviews to increase their CTR and improve their customer experience

LensDirect.com is a leading U.S. online contact lens retailer (founded in 1992) known for customer service and convenience programs like AutoRefill. Wanting to prove that commitment authentically and improve visibility across search engines, they sought a third-party review platform that could independently collect reviews, integrate with Google, and be cost-effective and easy to use.

They implemented Trustpilot — automating post-purchase invites and embedding TrustBoxes — building 1,100+ reviews and a 9.0 TrustScore (as of 2019). The reviews delivered richer SERP presence and Google Seller Ratings, improved onsite trust and customer-service insights, and produced a 45% increase in organic search CTR (from 4.58% to 6.65%) on high-impression keywords.

LensDirect.com

Ryan Alovis

CEO