Case Study: LendUp achieves a 7.7% landing page conversion lift with Trustpilot reviews

How LendUp Used Reviews As Social Proof To Increase Its Landing Page Performance

LendUp is a San Francisco-based FinTech startup that provides payday alternatives, installment loans and a credit card with embedded financial education to help customers improve their financial health. With strong customer satisfaction and a mission-driven brand, LendUp needed to amplify that feedback across channels to demonstrate social proof, build trust with prospective customers, and improve landing page performance.

LendUp implemented Trustpilot to proactively collect and display customer reviews on landing pages and in search (including Google Seller Ratings). The review widget humanized the brand, increased credibility and engagement, and drove measurable impact: groups exposed to the Trustpilot reviews saw a 7.7% lift in landing page conversion rate.

LendUp

Christina Moran

Digital Acquisition Manager