Case Study: Home Logic achieves higher conversions and over £300K in online revenue with Trustpilot

How Home Logic Uses Customer Reviews To Transform Traffic Into Revenue

Home Logic, a Southampton-based provider of eco-friendly home energy solutions, faced growing competition as it expanded its product range and needed to boost traffic, sales and brand reputation. To get ahead, digital marketing manager Charlie Clark led an investment in Trustpilot, using the Automatic Feedback Service to collect authentic customer reviews and integrate social proof across the customer journey.

Home Logic deployed Trustpilot widgets sitewide, leveraged Google Seller Ratings in paid and organic channels, and used reviews in sales and social ads. The results: up to 20% higher CTR on ads with ratings, a 5% uplift in conversion through Google Seller Ratings, a 90% conversion increase on a competitor-targeted campaign, and over £300,000 in paid-media revenue in 2016; the company now has ~250 reviews and a 9.6/10 rating, which it also uses to boost staff morale and improve user experience.

Home Logic

Charlie Clark

Digital Marketing Manager