Case Study: Giglio achieves international expansion and higher conversions with Trustpilot

How Giglio went from local retailer to international brand in the era of social proof

Giglio is a family‑owned Italian fashion retailer that moved from a local shop to an eCommerce business starting in 2007. Facing the challenge of preserving personal customer relationships while scaling internationally, Giglio needed a way to build trust, collect feedback, and communicate consistently with a global audience.

Giglio partnered with Trustpilot in 2017, using automated review collection, TrustBox widgets, Trustpilot stars in AdWords, a TrustBox Newsletter, and a real‑time API integration with their CRM to surface reviews across teams. The results: AdWords campaigns with stars saw a 20% click‑through rate, checkout TrustBox A/B tests lifted conversions by 7%, email click‑throughs rose nearly 10%, and the company gained actionable customer insights while keeping a family‑led, responsive customer service approach.

Giglio

Fabio Ginestra

Head of Marketing Operations