Case Study: Flowers.ie achieves 37% increase in conversions with Trustpilot

How Flowers.ie saw a 37% increase in conversions with reviews

Flowers.ie is an online flower delivery service operating in Ireland and the U.A.E., known for fast delivery, high-quality arrangements and strong customer service. As an e-commerce business serving customers at a distance, the company faced the challenge of building trust and proving reliability to new buyers, so it prioritized collecting and showcasing authentic customer feedback to strengthen its brand reputation.

Flowers.ie joined Trustpilot to solicit post-purchase reviews, display Trustpilot widgets across its site and checkout, and feature reviews in radio, social and digital marketing. The team also responds to low-rated feedback and uses insights (for example, video order approval) to improve service. The result was a 37% increase in conversions, a 22% drop in bounce rate, and in the first three months a 186% rise in product sales and a 162% increase in revenue, alongside overwhelmingly positive review scores.

Flowers.ie

Garreth Knowd

Owner