Case Study: Flinders achieves stronger customer trust and international growth with Trustpilot

How Flinders use reviews to build trust throughout the customer journey

Flinders is a Dutch luxury online furniture retailer with a showroom near Amsterdam that prides itself on being customer-centric. To prove that commitment, build trust across the customer journey and expand into new markets, the company needed a way to demonstrate credibility and gather actionable customer feedback.

Flinders implemented Trustpilot, collecting 4,300 reviews across the Netherlands, Belgium and Germany and achieving ratings of 8.8/10 (NL) and 9.1/10 (BE). By showcasing Trustpilot reviews and trust marks across channels and using rich snippets on SERPs, Flinders saw a significant rise in click-through rates, built credibility in new markets, and used review insights to identify pain points and improve the customer experience.

Flinders

Geert-Jan Smits

Founder & CEO