Case Study: ASAP achieves 22% more job applications with Trustpilot

How employment agency ASAP attracts more candidates than ever with Trustpilot

ASAP, an international employment specialist with more than 75 branches in Belgium, needed a way to build trust with job candidates and stand out in a competitive recruitment market. Using Trustpilot reviews and ratings on its website and in ads, ASAP aimed to reassure candidates that their information and future careers were in good hands.

Trustpilot helped ASAP showcase verified reviews across the candidate journey, including dedicated review pages, Google ads, and tagged review sections by industry, language, and location. The results were strong: website conversion rose by 22%, and an A/B test on Facebook and Instagram showed the Trustpilot version drove 140% more applicants, 8% more clicks, and 7% lower cost per click.

ASAP

Ruben Peumans

Owner & Chief Executive Officer