Case Study: Adtrak increases client conversion rates by 19% with Trustpilot

How digital agency Adtrak boosted their client’s conversions using Trustpilot

Adtrak, a UK multi-service digital marketing agency, worked with Clockwork Removals—a nationwide removals and storage company—to build trust with new customers, showcase Clockwork’s strong reputation, and improve the quality and quantity of leads generated from the website.

Adtrak integrated Trustpilot reviews across the funnel, enabled Google Seller Ratings and rich snippet stars, and added Trustpilot widgets to key landing and local branch pages. The changes led to an 11% YoY increase in click-through rate from ads, boosted site traffic from rich snippets, a 19% rise in conversion rate and a 19% reduction in cost per PPC lead (comparing May–Sep 2019 to Dec–Apr 2019).

Adtrak

Joe Rowntree

Senior Internet Marketing Consultant