Case Study: Check 'n Go achieves a 12% lift in landing page conversion rates with Trustpilot

How Check'n Go improved their online reputation

Check 'n Go, a Cincinnati-based payday and installment lender with nearly 20 years in business, needed to stand out in a crowded online lending market. Their proprietary feedback system didn’t build Google Seller credibility or improve search visibility, so they sought a trusted third‑party review solution to boost trust, organic rankings and paid‑search performance.

They implemented Trustpilot, sending automatic post‑loan review invitations and prominently displaying reviews on key landing pages. This change produced about a 12% lift in landing‑page conversions, helped lower paid‑search costs and improve AdWords ROI, and built a stronger brand asset (500+ reviews, 9.1 TrustScore) while prompting further A/B testing to expand review placements.

Check ‘n Go

Farhad Rahbardar

Web Analytics Analyst