Case Study: Canvas Factory achieves a 9.4/10 rating and boosts customer trust and conversions with Trustpilot

How Canvas Factory builds trust with customers

Canvas Factory is an Australian photo‑printing business whose mission is to make quality canvas prints affordable and easy to buy. In a crowded market the company needed to build trust at every step of the buying journey, so it began collecting reviews with Trustpilot to reassure shoppers and demonstrate credibility—resulting in a 9.4/10 Trustpilot rating from over 2,600 reviews.

Canvas Factory uses Trustpilot as a Google Reviews partner and displays ratings and reviews on SERPs, product pages, the homepage, shopping cart, social channels, email and ads to boost visibility, reduce cart abandonment and increase conversions. The team also uses reviews for customer recovery and product insights (95% of unhappy customers return when issues are resolved), and works with Trustpilot on strategy and testing to continually improve trust, marketing impact and revenue.

Canvas Factory

Tim Daley

Managing Director