Case Study: Auto Trader achieves greater trust and higher conversion rates with Trustpilot

How Auto Trader builds trust throughout the automotive market

Auto Trader, the UK and Ireland's largest digital automotive marketplace handling over 10 million transactions annually, faced a common industry problem: low consumer trust—particularly around private sellers. The company needed a way to increase transparency and confidence in how people buy cars online.

Auto Trader partnered with Trustpilot and adopted a voice-of-the-customer strategy, using Trustpilot’s reporting tools to gather, respond to and act on reviews. This approach helped turn negative feedback into improvements, drove considerable increases in conversion rates, and strengthened customer loyalty and the brand’s reputation through ongoing TrustScore insights.

Auto Trader

Marc Thornborough

Independent Brand Director