Case Study: Artfinder increases trust and conversions with Trustpilot

How Artfinder Uses Customer Feedback to Improve Their Community

Artfinder is an online marketplace representing over 7,500 artists that aims to deliver both high-quality artwork and a seamless buying experience. To build trust at the marketplace level (beyond individual artist reviews) and to improve site functionality, visibility and customer service, Artfinder needed a transparent, external review system that would surface real customer feedback.

Artfinder integrated Trustpilot by inviting buyers to leave marketplace reviews, using automated tagging to spot trends and alerts for sub‑four‑star feedback, and displaying Trustboxes to reassure shoppers. The program generated 480+ reviews and a 9.5 TrustScore (five-star rating), delivered a 30% uplift in PPC click‑throughs with Seller Reviews and a 6% increase in basket conversion, and provided actionable insights to improve customer service and help artists become better sellers.

Artfinder

Michal Szczesny

Chief Operations Officer