Case Study: AllClear Travel Insurance achieves customer confidence to travel with Trustpilot

How AllClear Travel Insurance use reviews to give customers confidence to travel

AllClear Travel Insurance, a specialist provider since 2000, helps people with medical conditions fulfil travel plans by offering a simple purchase process, a range of products, and ongoing support. Because buying travel insurance can be emotional and complex—especially after a new diagnosis or previous refusals—AllClear needed a way to build credibility and reassure customers that others like them had been well served.

AllClear adopted Trustpilot to display and engage with independent customer reviews, aiming initially to match competitors’ seller ratings. The move generated 1,800+ reviews and a 9.2 TrustScore, giving prospects visible social proof, boosting confidence to buy, and providing inspiring testimonials that the company now uses to improve service—so much so that staff, including the CEO, regularly monitor and respond to feedback.

AllClear Travel Insurance

Letitia Smith

Marketing Manager