Case Study: Add People builds customer trust and boosts sales with Trustpilot

How Add People showcase Trustpilot reviews

Add People is a 17‑year‑old digital marketing agency that helps small businesses grow online, with 4,000+ customers worldwide. Faced with the challenge of proving credibility to a diverse SME client base—particularly during the uncertainty of the COVID‑19 pandemic—the agency needed a reliable way to build consumer trust and demonstrate that clients could safely invest their marketing budgets with them.

Add People made Trustpilot their core customer‑satisfaction tool, embedding widgets, badges and review social posts across their website, emails and campaigns, and even tracking reviews internally with leaderboards and KPIs. The approach has generated almost 900 Trustpilot reviews and a 4.3/5 TrustScore, become the single biggest factor in their sales process, contributed to record sales performance, and reinforced client confidence with numerous positive testimonials.

Add People

Adam Shearer

Head of Sales