Case Study: 686 Technical Apparel achieves stronger organic SEO and customer trust with Trustpilot

How 686 Technical Apparel enhanced their organic SEO with product reviews

686 Technical Apparel, a year-round technical apparel brand that expanded beyond its ski and snowboard roots, needed a better way to stand out in a crowded market and improve organic search visibility. After using a different review provider, they turned to Trustpilot to strengthen SEO and add more effective social proof across the customer journey.

Trustpilot helped 686 Technical Apparel place reviews on product pages, create a dedicated reviews page, and feature reviews in promotional emails, while also encouraging the team to respond to customer feedback. As a result, 686 saw a 50% increase in sessions from organic search in their first year with Trustpilot, compared with a 119% increase in total sessions overall, helping new customers discover the brand more easily.

686 Technical Apparel

Colin Johnson

Online Marketing Manager