Case Study: 4 Pillars achieves stronger customer trust and higher ratings with Trustpilot

How 4 Pillars earns their customers' trust with reviews

4 Pillars is a Canadian debt-consolidation firm that advocates for debtors and emphasizes financial education and long-term rehabilitation. Although clients praised their work, the company struggled to prove its value to the wider market because review collection was manual, inefficient, and viewed skeptically by industry peers—so 4 Pillars needed an impartial, scalable way to capture authentic customer feedback.

By integrating Trustpilot via API and tagging reviews by local office, 4 Pillars automated review collection, set office-level KPIs (targeting ~9.5), and folded feedback into training, product rollouts, and marketing. The result: rapid growth in verified reviews (surpassing 1,000), a consistently high Trustpilot rating (~9.4–9.6), better branch accountability, measurable product improvements, higher web traffic to their profile, and stronger conversion from review-driven leads.

4Pillars

Troy Tisserand

Co-founder and Managing Director