Case Study: Handepay achieves stronger online reputation and increased sales with Trustpilot

Handepay uses reviews to broadcast their successes

Handepay, a Haydock-based payments provider founded in 2006 with 130+ employees and 28,000+ customers, faced the common financial-services challenge of overcoming perceived risk and building trust with prospects. They needed a way to manage their online reputation and consistently collect authentic customer feedback to reassure potential buyers and support their sales process.

By partnering with Trustpilot to gather and showcase verified reviews, Handepay boosted visibility and credibility—its Trustpilot page ranks #1 for “Handepay reviews” and earns over 90 impressions a month. Reviews are used in sales conversations and across marketing touchpoints (website, email signatures, literature), help identify and resolve service issues, and provide third‑party validation that has improved conversions and reinforced ongoing investment in review collection.

Handepay

Mark Latham

Director