Case Study: Waterfords achieves a 4.9 TrustScore and stronger customer trust with Trustpilot

Giving Guaranteed Great Customer Service Thanks to Reviews

Waterfords is a UK estate agent operating in a sector where customer mistrust is common and trust is vital—about 74% of their business comes from recommendations. They needed a transparent way to prove their service quality and build confidence among buyers and sellers.

They joined Trustpilot to collect independent, publishable customer reviews and respond openly. Using feedback to fix weaknesses, Waterfords’ TrustScore rose from 4.3 to 4.9 stars, boosting credibility and giving them review content to use in marketing and social media.

Waterfords

Sophie Brooks

Marketing Manager