Case Study: G-Form boosts customer trust and conversions with Trustpilot

G-Form converts more customers by showing off their social proof

G-Form, a protective sports gear brand, needed a more efficient way to collect and showcase customer reviews as it grew beyond its manual internal review system. As a smaller company competing with larger brands, it also wanted to build trust, improve SEO, and use product reviews more effectively with Trustpilot.

Trustpilot helped G-Form display social proof across email, paid social, product pages, and organic social, strengthening credibility and helping shoppers make confident purchases. The measurable impact included better trust signals, stronger marketing performance, and even internal value: Trustpilot reviews informed sizing decisions and surfaced unexpected product uses that G-Form shared with its R&D team.

G-Form

Suzanne Schwartz

Manager of Digital Commerce