Case Study: MacGregor and MacDuff achieve a 40% conversion increase with Trustpilot

For MacGregor and MacDuff a 40% conversion rate increase was easy with reviews

MacGregor and MacDuff, founded in 1979, is a specialist Scottish Highlandwear retailer with four Scottish stores and a London fitting service. Wanting to build consumer trust and reach a bigger audience, the company turned to customer reviews to enhance the shopping experience and reinforce its reputation for quality and service.

They joined Trustpilot in 2015 and used customer reviews across marketing channels; Trustpilot’s brand and support influenced the choice. The result: a 40% lift in conversion rate, 30% revenue growth and a 159% increase in PPC click-throughs. The team now plans to publish product reviews and integrate Trustpilot star ratings into offline marketing while continuing to use reviews for service improvement.

MacGregor and MacDuff

Alistair Hardy

Digital Marketing Manager