Case Study: Daisy Group builds trust and boosts customer insight with Trustpilot

Daisy Group tell us how they leverage Trustpilot reviews

Daisy Group, a leading telecoms and IT provider, needed a stronger way to build trust with prospects and customers in an industry often affected by concerns around service reliability and customer experience. Before working with Trustpilot, Daisy was already collecting reviews in several ways, but wanted a more effective, credible system to showcase authentic customer feedback across the business.

Using Trustpilot reviews and TrustBoxes, Daisy Group integrated verified review collection through its CRM and website, linked reviews to product pages, and shared feedback across marketing, sales, and customer service. With Trustpilot, Daisy Group reported stronger progress over the past six months, increased organic Google traffic over a 12-month period, more website impressions from TrustBoxes, and better internal service improvement through direct responses to every review.

Daisy Group

Vanessa Nevins

Customer Experience Director